I.  PURPOSE
 

          The Division Visual Media unit (VM), located at
          Davis, assists Division staff in developing visual
          media materials for the effective dissemination of
          information.  It is responsible for preparation and
          distribution of graphic art materials, posters,
          slides, slide sets, photographs, computer-generated
          imagery, videos, films, audio tapes, and visual media
          training.  VM services are available to all personnel
          and programs within the Division to the extent
          resources permit.  Priorities for service are based
          on Division communications priorities. 

          The VM unit includes still and video photographers,
          computer artists, graphic artists, camera crews, video
          producers, and film librarians.  VM provides graphic
          artist services to Publications as required.  VM
          operates slide, video, film, and audio-visual
          equipment libraries.  VM handles sales of slides,
          videos, and films.

          Division personnel are encouraged to submit proposals
          for larger projects annually during a formal
          solicitation period by the Office of External
          Relations.  Division staff are encouraged to seek
          outside funding as available for major projects. 
          Failure to obtain funding will not preclude VM
          undertaking a major project that meets other priority
          criteria.

          County-based Division personnel will be assisted in
          developing their own skills and in obtaining local
          services where proposed projects cannot be
          accommodated within Division priorities. Training of
          Division personnel in VM services and access methods
          and requirements is a high priority.

II.  VISUAL MEDIA MATERIALS
  

          Audio-visual equipment is available for loan to all
          Cooperative Extension Specialists and Advisors. 
          Contact the VM office at Davis.

          Slide sets from the loan library are available
          through the VM office.  There is no charge for the
          use of these sets by Division staff unless the
          borrowed set is returned to the library late, in
          which case a penalty charge may be imposed.

          The VM office keeps a photo file for members of
          Cooperative Extension for publicity use as well as
          a large number of color 2 x 2 slides in many
          subject areas.

          Videotapes and films are available through the VM at
          Davis.  There is no charge for Cooperative Extension
          staff to use them.

          Staff who borrow slides, films, videotapes, or
          equipment are responsible for their timely return in
          good order.  Borrowing materials or equipment
          constitutes agreement to that responsibility.  The
          borrowing unit must make compensation to the VM
          inventory to repair or replace damaged or lost
          materials or equipment.

          Original work in photography, film, video, graphic
          art, or computer imagery created by the VM staff on
          assignment for Division personnel remains the property
          of the Division.  The original art work shall remain
          in the VM archives unless prior arrangements are
          agreed upon for the good of the University.

                          --

January 1991

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