260 IDENTIFICATION OF COOPERATIVE EXTENSION

I. OFFICE
II. INDIVIDUAL

I. OFFICE

    Cooperative Extension is an integral part of the University of
    California and all individuals, offices, and work should be
    closely identified with the University. 

    A.  Cooperative Extension is the official title of the
        organization.  Signs of offices and buildings that house
        Cooperative Extension should read as follows: 

                  COOPERATIVE EXTENSION
                UNIVERSITY OF CALIFORNIA
               (_________________) COUNTY
 
    B.  When possible, identify county cars or personal cars, when
        used on University business, by University of California
        decals or magnetic signs mounted on each side.  Decals and
        signs are available from the Distribution Center.

    C.  Identify news items and other mass media releases by the
        source, such as "University of California Farm Advisor
        John Doe," "Joan Smith, Farm Advisor, University of
        California," or a similar form. 
 
    D.  Identify county publications on the front cover, as
        follows: 
 
                  COOPERATIVE EXTENSION
                UNIVERSITY OF CALIFORNIA
                (________________) COUNTY

    E.  Letterheads must closely follow the form given in the
        Penalty Mail regulations.  Postal regulations require the
        use of reasonably uniform letterheads in all Cooperative
        Extension Offices in the state.  See Section 261 for
        Penalty Mail regulations. 

        The Distribution Center will supply Penalty Mail (postage
        and fees paid) envelopes.

    F.  Envelopes for postage-paid mail must have the following
        in the upper left-hand corner: 
 
                University of California
                  Cooperative Extension
                 (______________) County
                     (Local Address)
 
    G.  When possible, all mention of 4-H Clubs and 4-H Youth work
        in news media should be closely identified with the
        University of California. 

    H.  County-based Cooperative Extension personnel should use
        the following statement in answering the telephone:
        "University of California, Cooperative Extension." 
 
    I.  In telephone directory listings, a primary listing is
        required, and each additional listing must contain
        complete reference to the primary listing.  Each County
        Office must have the primary listing shown below. 
        Additional listings may be used as desired.

                University of California
                  Cooperative Extension

II. INDIVIDUAL

    Cooperative Extension staff members will be provided a
    University of California, Division of Agriculture and Natural
    Resources identification card.  These cards must be returned
    to the Coordinator of Personnel Services and Analysis on
    termination of employment. 
 
                          --

January 1991

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